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Marketing

Your website is a marketing channel.

The most important aspect of any marketing program is its ROI (Return on Investment). It doesn't matter if we're talking television commercials, radio spots, newspaper ads, coupons, billboards or websites. The biggest advantage of online marketing is you can track where your customers are coming from, which ad they clicked on, which pages they looked at, what they bought and how much that sales cost you - your conversion cost. It's almost impossible to track offline marketing from source to sale.

You have potential customers in virtually every business in the country.
It would be impossible to create a direct marketing campaign to reach all those diverse buyers. With the Internet, you can be found by people looking for your products when they are ready to buy. You need to carefully plan how you intend to market your website, what type of advertising provides the best return on effort and ad dollars and most importantly how you are going to review and analyze the results being achieved.

Find the right mix.
Not all Internet marketing is right for every website. We've put together a mix of proven online marketing and highly encourage you try them all.

Never, never, never start a marketing program until you have visitor tracking installed on your website. If you can't track your visitors, then you don't know where they came from and you don't know if your advertising dollars are working. Fortunately, Google Analytics is a FREE visitor tracking program. Nucom has an add-on that installs the code properly on your website. All you have to do is add your Google Analytics ID to the Main Settings of your website.

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Search Engine Optimization

Everyone wants more traffic to their website. To get consistent traffic every month you need a blend of organic and paid promotion. Search engine optimization (SEO) is the practice of achieving top organic rankings for the keywords or keyword phrases that describe your website, products or services.

Email Campaigns

It is easier and cheaper to sell to a past customer than to convince a new customer to buy. Email marketing is a great way to keep in touch. Since you're marketing to people who already know and trust your products, the response rate and conversion rate is higher for email marketing than any other type of online promotion.

Social Media

Interact with your customers in a whole new way. Websites like Facebook, Twitter and LinkedIn allow us to update our customers about what's happening with our company.

Pay-Per-Click (PPC)

This is the fastest way to drive traffic to your website. New websites or new products take time to naturally appear in the search engines and rise in the rankings. With Pay-Per-Click, your listing instantly appears at the top spot in the search result. It only costs you money.