Copywriting

Content is the most important part of your website.

Content - both text and graphics - will make or break your website. Yet it often gets overlooked in the design of the site and the coding of cool features. Writing good copy for your website is time consuming, but the most valuable thing you can do.

1. Content grabs the attention of your visitors and encourages them to browse your website as well as make a purchase. Content should “always be closing."
2. Content includes the descriptions and other details about your product/service. The information must be codified in a manner to fit an online store but it has to be understandable and appealing to your visitors.
3. Content offers value to visitors to bring them back to the site for repeat purchases. It also encourages them to share the site with their friends who are prospects for your products or services.
4. Content is king with search engines. When a search engine indexes your website, it is searching for keywords that quantify what your site is all about. Excellent content results in improved organic search engine rankings. (Organic rankings are not paid for as Pay-Per-Click or Sponsored rankings are.) Many website visitors prefer organic rankings over paid rankings as they are looking for the best resource for information, not necessarily the biggest pocket book. Good organic rankings combined with Pay-Per-Click rankings can be very powerful.

Always Be Closing
Your CFWebstore is not just a collection of data. It is a sales presentation to convert a browser into a customer. The data must be presented in a manner that is friendly to the visitor: clear, concise, easy to use.

CFWebstore Content
Most organizations possess large amounts of content in various formats yet find it difficult to identify, gather, aggregate and organize this information to be displayed on their website. Nucom relieves the frustration by building the appropriate database of information for you. We work with you to extract your valuable business knowledge to be codified and formatted into website content. Although you have full access to add/edit/remove content yourself, we have priced the formatting and posting of content aggressively low to encourage clients to outsource content updates to our firm.

Inaccurate and incomplete information combined with time delays are the enemy of website maintenance. Nucom provides the convenience of updating your data on an agreed-upon timeframe. We have the system knowledge, experienced personnel and streamlined processes for updating content in a quick and efficient matter. To efficiently and effectively update client websites, we participate with you.

Web Page Content
In addition to the descriptions and details about your product/service, your website pages need content to engage the visitor. Nucom’s personnel are experienced copywriters who can transform your corporate expertise and knowledge into dynamic page content which will encourage browsing on your website, repeat visits as well as sharing of your content with other prospects.

Search Engine Optimization
Content is a key component in search engine optimization. Headings, text and graphic alt tags all play a part in helping a search engine index your website and move up in search result rankings. There is a fine line to writing marketing copy to appeal to the site visitor while including keywords needed for SEO. Nucom’s personnel can meet your needs.