Email Marketing

Email has become a critical part of any firm’s communications and marketing plan. It can help retain customers, keep members informed, increase sales, fill seats, raise brand visibility and help you grow your business.

But to work, email has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. And results need to be thoroughly tracked and applied to future mailings.

And that’s where we come in. With our help, you’ll be able to:

Manage your audience lists.
You can easily organize your recipients into groups and/or use the segment feature to find (and send to) people based on specified criteria. Signup screens let new people sign up from any spot on your website.

Utilize industry best practices.
Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well-constructed email every time, using MailChimp will increase your delivery rates and improve your results.

Create and send stylish email campaigns.
Create stylish email campaigns using click-and-build screens, or upload finished html campaigns. Either way, you prepare and preview your campaigns, proof them for problematic content, and then send them quickly and accurately every time. Past campaigns and associated reports are stored for easy access at a later date.  

Track your results in real time.
You'll see who opened your campaign, clicked on every link, opted out, and much more. You'll find out who bounced (definitely didn't get your email) and be able to follow up with them.