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Pay-Per-Click (PPC)

There's no faster way to get your new website or new products noticed online. If you do a search on one of the search engines, you'll notice results that are set apart from the regular listings at the top or right side of the page. These are paid ads. The advertiser only pays when their ad is clicked on and a visitor is sent to their website.


Anyone can purchase this ad space by bidding for it. Like any auction, the price is determined by how many bidders there are and how much they're willing to pay. Bidding starts at $0.01 but most keywords are closer to $1. Competitive keywords like "Houston criminal attorney" can cost $20 or $30 or more. Choosing keywords for your business that bring traffic to your website with a positive return is very important. SmartSEM walks you through this process and helps you avoid the pitfalls.

Great for Organic SEO
Using a PPC program on Google, Yahoo and/or Bing is a great compliment to your organic SEO campaign. Each search engine has a "keyword popularity" tool that will tell you which keywords are the most popular. You can apply that knowledge to your organic campaigns.

You can also test keywords by using them in your ads. One keyword may be more popular or may have a poor conversion rate while a less popular keyword may have a much higher ROI for your website. That type of testing may take 6 months or more for an organic campaign but may be obvious in 30 days for a PPC campaign.

Google AdWords
AdWords is the biggest PPC program simply because Google returns more searches than all the other search engines combined. It has a great program that allows for A/B ad testing, improving the quality and conversion of your ads. It also includes free industry standard tracking and is integrated with Google Analytics.
 

SmartSEM

SmartSEM was one of the first companies to create a business around managing paid search campaigns as an agency back in February 2002 after AdWords was launched.  The company pioneered most of the strategies for paid search before anyone else, focusing on ROI from the start. Nucom works hand-in-hand with SmartSEM as part of your overall marketing plan.

By leveraging SmartSEM’s efficient, semi-automated system, you are able to take advantage of the Pay-Per-Click advertising medium for a substantially lower cost.  Its system simplifies and speeds up the process of search engine marketing for you, keeping your costs under control by maintaining your campaign minute-by-minute, seven days a week.  It does all of this for a fraction of what it would cost in internal employee time if you were to start up and manage this advertising long term.

 

PPC Campaign Setup & Monthly Maintenance

Have a professional setup your Google Adwords, Yahoo Search Marketing and Bing Marketing campaigns. Choosing the right keywords, writing compelling ads and setting up your campaigns properly can save you thousands in wasted clicks. After all that work, you don't want someone to remain vigilant and update your campaign as the marketplace changes.
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$600.00