You have to make a good first impression. A clean, professional design with easy-to-use navigation will pull visitors in and keep them on the website. Once they enter the site you can answer their questions, explain the benefits of your products and services, and begin to build their trust in your products. Your personality and individual style can shine through your well-designed website and make your organization personable and trustworthy.
Your image and brand awareness are formed by everything that your organization does: your customer service, physical building, signage, printed materials and website. Your brand awareness is everything your customers think about when they think of your company. This means there cannot be any lapses or inconsistencies in any area where your customer comes in contact with you.
The first step in the design process is getting to know your company. Who's your target audience? How do you want visitors to perceive your website? Do you have sales collateral that you want to match? Please download the appropriate Client Survey and email it back to your project manager.
|Client Survey||Client Survey for Redesign|
Client input is the foundation on which successful websites are built. This survey will help you articulate and identify the overall goals of your site redesign, including specific questions regarding message, audience, content, look and feel, and functionality.
Once we have your survey and have discussed it with you, we begin creating design mockups. It is a snapshot that attempts to put a visual design to the ideas and requirements that have been specified. It is important to remember that a mockup is not a website, it is just a basic image design file that tries to take an intangible concept and begin to create a tangible working model.
We generally do 2-3 mockups with different styles and layouts so you have some variety to choose from. We then pull the elements you like and further refine the mockups until we have the look and feel you want. The mockup then becomes our templates for the website.
CFWebstore is a great developer's tool. It has a ton of built-in functionality but it's also open, which means we can easily add to it or edit the existing features. This allows us to custom tailor your website to your business.
A great example is taking the Contact Us contact form that's part of CFWebstore and adding additional fields. You can ask specific questions about the size of their home, what version of the software they're using, who their salesman was - anything that allows you to give better customer service.