All you have to do is format your email address like this:
Nucom Web Hosting
Add it to any of the email fields on the site. By default, CFWebstore won't let you add an email address with a space. To allow, you need to disable the email validation. Here's how to disable the validation in Main Settings for the Merchant email address field.
Go to admin/settings/dsp_settings_form.cfm and comment out line ~318
You can now add your friendly email name.